Coaching Life: Raising the Standard of Coaching in Australia

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Written By Janine Mergler

For coaches who take their craft seriously, quality professional insight matters. That’s exactly what Coaching Life was created to deliver.

Built in Australia and free to access, Coaching Life is an independent online magazine publishing thoughtful, practitioner-focused editorial across sports coaching, business coaching, executive leadership, life coaching and emerging specialty disciplines.

With no subscriptions or paywalls, the platform exists to make high-quality coaching ideas, research and industry conversations accessible to coaches everywhere, from grassroots practitioners through to elite professionals.

Serious Editorial for Serious Coaches

Coaching Life was first launched in November 2015, quickly building a loyal readership among coaches looking for deeper thinking, practical insight and independent editorial.

Over its first five years, the publication produced 24 editions covering topics across sports performance, leadership, mindset, communication, business growth and coaching psychology.

When COVID disrupted industries around the world, Coaching Life paused publication and reassessed the future of the platform. That reflection led to a significant shift in direction.

Rather than restricting quality content behind subscriptions, the team made the decision to create a modern, open-access media platform where all coaches could freely access professional ideas and resources regardless of location or financial barriers.

The result is a fresh new version of Coaching Life, independent, free to read and designed to support the ongoing growth of Australia’s coaching profession.

A Platform Built Around Independent Thinking

One of the defining features of Coaching Life is its commitment to editorial independence.

Advertising partners, directory listings and commercial relationships do not influence the editorial direction of the publication. Sponsored content is always clearly identified, ensuring readers can trust the integrity of the information they consume.

This commitment to independent reporting has helped position Coaching Life as a trusted space for coaches seeking thoughtful analysis, practical frameworks and real-world insight rather than superficial trends or recycled content.

At its core, the publication believes that better-informed coaches create better outcomes for clients, athletes, teams and organisations.

Coachign LIfe issue

Covering Every Corner of the Coaching Industry

Coaching Life explores a broad range of coaching disciplines and professional topics, reflecting the growing diversity of the modern coaching industry.

Sports Coaching

From grassroots participation through to elite athlete development, Coaching Life covers coaching methodology, athlete management, leadership, performance psychology and the science behind high performance.

The publication provides practical insight for coaches working across all levels of sport, helping practitioners sharpen both technical and interpersonal coaching skills.

Business and Executive Coaching

Leadership development, organisational change, executive performance and the commercial realities of running a coaching practice are all key focus areas within the business coaching category.

Articles explore the challenges facing modern leaders while also examining the evolving role of coaching within corporate and executive environments.

Life Coaching and Wellbeing

Human behaviour, mindset, resilience, wellbeing and personal growth are central themes throughout Coaching Life’s life coaching content.

The publication examines the frameworks, tools and conversations that help individuals create more meaningful, aligned and fulfilling lives.

Career and Specialty Coaching

As the coaching industry evolves, Coaching Life also explores emerging and specialist disciplines including career transition coaching, ADHD coaching and niche areas shaping the future of the profession.

This broad editorial scope allows the publication to reflect the changing landscape of coaching while supporting practitioners across diverse fields.

Founded by an Experienced Australian Coach and Entrepreneur

Coaching Life is published by Stewart Fleming through Queensland-based business Performance Studios Australia.

Stewart is a Master Certified Coach (MCC), the highest credential awarded by the International Coaching Federation and a designation held by fewer than 4% of ICF coaches globally.

He achieved this level in 2023 after completing more than 2,500 coaching hours working with executives and business owners across Australia and internationally.

Beyond coaching, Stewart has founded more than 40 businesses throughout his career, with several continuing to operate today. His work spans leadership coaching, business growth, strategic advisory and executive performance at the highest levels of Australian and international business.

Coaching Life reflects this same philosophy: that the quality of thinking shapes the quality of outcomes, and that Australian coaches deserve access to the ideas, conversations and insights that sharpen their practice.

The Golden Whistle

A Resource for Coaches at Every Stage

Whether someone is just entering the coaching profession or operating at an elite level, Coaching Life aims to create a space where coaches can continue learning, challenging ideas and refining their approach.

The platform also provides opportunities for industry participation through:

  • Editorial contributions and guest articles 
  • Advertising and partnership opportunities 
  • Coaching and business directory listings 
  • Professional networking and exposure 

By combining accessible content with professional credibility, Coaching Life continues to build a growing community of coaches committed to raising standards across the profession.

Supporting the Future of Coaching in Australia

As coaching continues to evolve across sport, leadership, wellbeing and business, platforms like Coaching Life play an important role in supporting professional development and industry conversation.

With its independent voice, broad editorial coverage and commitment to accessible knowledge, Coaching Life is helping shape a stronger, more informed coaching community across Australia.

For coaches looking to deepen their thinking, strengthen their practice and stay connected to the broader coaching profession, Coaching Life has become a valuable destination for insight, ideas and professional growth.

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