Why Marketing is Like Fishing
We have plenty of keen anglers here on our Peninsula.
I once had a client who used to fish a lot and was pretty good at it.
I asked him, “When you go fishing, can you predict what kind of fish you will catch?”
“Yep, about 80% of the time,” was his reply.
I was dumbfounded, as the only fish I catch are the ones who happened to be in the wrong place at the wrong time.
He said, “I know what location, what tide, what weather conditions, time of the day, bait and my line setup – that will give me the best chance of catching the fish I am after.”
Marketing in business for new customers and teams is exactly the same.
We need to know broadly –
- The demographics (type of fish) – the who, age, gender and occupation.
- The psychographics – (what bait they will bite) – what is the problem we will solve.
- The geographics – where we will find the above combination in greatest concentration.
Once you have the above clearly defined, it should be pretty easy to work out what will be the best way to fish for them (rod, reel and setup).
For help getting more of the customers you want, visit www.businessmentored.com.
Here’s The Secret to Failure
You didn’t build your business to be everything to everyone – you built it to create impact, freedom and success. Yet, one of the biggest traps ambitious business owners fall into is trying to serve everyone, including those who drain time, energy and profits.
Not every client/customer is right for your business. The wrong ones undervalue your expertise, push boundaries and cost more than they contribute. The more you chase these unaligned customers, the further you stray from your vision.
Instead, focus on those who see your value and are willing to invest in what you bring. When you refine your business around your ideal clients, you gain clarity, control and the ability to scale without burnout.
Here’s the process:
- Get Clear – Define who your ideal clients are and who they aren’t.
- Assess & Align – Review your current customers and eliminate those who don’t fit.
- Strategically Attract – Market and position yourself to draw in the right people.
Sustainable success isn’t about more clients – it’s about the right clients. Focus on serving those who truly appreciate your expertise, and you’ll build a thriving business that fuels both profit and purpose.
How Often Should You Contact Customers and Prospects?
As a driven and ambitious business owner, you know staying connected with customers and prospects is vital to scaling your business. But how do you strike the balance between being helpful and becoming a nuisance?
The key is consistency, relevance and value.
Regular communication – without overwhelming your audience – reinforces trust and keeps your business top of mind. For most businesses, contacting prospects every 7-10 days and customers every 2-4 weeks strikes the right balance.
When reaching out, focus on quality over quantity. Share insights, solutions and resources tailored to their needs. Your goal is to educate, inspire, or solve a problem – not just sell. If every interaction adds value, your audience will welcome your communication, not dread it.
Leverage multiple channels like email, social media, or even direct messages and calls to diversify your approach without overloading a single method. Use feedback to refine your timing and frequency.
By showing up intentionally and with purpose, you’ll build trust and deepen relationships while creating a business aligned with your values of success, purpose and balance.
Scaling your business doesn’t mean overwhelming yourself – or your audience. It’s about building meaningful, lasting connections that grow your business and enrich your life.
Visit Business Mentored here to get help in having meaningful contact with your customers.
Are you an eagle hanging out with turkeys?
One day a man found an eagle’s egg and put it in the nest of a barnyard turkey hen. The eaglet hatched with the brood of turkeys and grew up with them.
All his life the eagle did what the barnyard chicks did, thinking he was a barnyard chicken. He scratched the earth for worms and insects. He clucked and cackled. And he would thrash his wings and fly a few feet into the air.
Years passed and the eagle grew very old. One day he saw a magnificent bird above him in the cloudless sky. It glided in graceful majesty among the powerful wind currents, with scarcely a beat of its strong golden wings.
The old eagle looked up in awe. ‘Who’s that?’ he asked.
‘That’s the eagle, the king of the birds,’ said his neighbour. ‘He belongs to the sky. We belong to the earth—we’re chickens.’
Are You Ready to Soar Like an Eagle?
So the eagle lived and died a chicken, for that’s what he thought he was.” (by Anthony de Mello)
Who are the people in your environment (barnyard) that may be stopping you from soaring like an eagle in your business?
Visit Business Mentored here if you want your business to soar like an eagle.
Here’s The Only Things You Can Control in Business
You can’t control your profits or your revenue.
You can’t control your customers, staff, marketplace or the government, just like you can’t control the weather.
In life and business, there are only two things we can control.
Our thoughts and your actions.
If you are worried about other’s thoughts and actions, STOP IT. You can’t control it.
The Five Activities to Boost Profitability
So what actions do we need to take to increase profitability?
To get more customers, we can do activities that connect us to people who want what we provide, which generates leads.
Then, we do sales training and activities that will convert more leads into customers.
Once we have more customers, we do activities to get them to buy more often from us, as well as provide them with more solutions to the problems they may currently be getting from other providers.
These activities will generate more revenue.
Profit is what is left over from revenue after we take out all our expenses. We do activities that keep our costs down while improving our team performance and negotiating with suppliers for better prices.
In summary, we can only control the activities we do that influence revenues and profit of which there are only five areas – lead generation, sales conversion rate, repeat transactions, average dollar sale and margins.
Need help to boost your profitability? Visit Business Mentored here.
- Reddy Roundup: Updates from the Community
- What’s Hot Around Town
- Bingles, Bathers and By-laws: The First Redcliffe Shire Council
- Beautiful You and Home of Hope Liberia: Empowering Women in Crisis
- We Are Scoring More Centuries!
- Morwong Diagramma Pictum Labiosum
- Podcast Review: A Very British Cult
- Local Faces
- Bookworm
- Movember for Men’s Mental Health
- Mousetrap Theatre Unwraps Christmas Joy For All Ages
- Tune In for Fun at 99.7 Bridge FM Open Day
- Piper Movie Review
