How Often Should You Contact Customers and Prospects?
As a driven and ambitious business owner, you know staying connected with customers and prospects is vital to scaling your business. But how do you strike the balance between being helpful and becoming a nuisance?
The key is consistency, relevance and value.
Regular communication – without overwhelming your audience – reinforces trust and keeps your business top of mind. For most businesses, contacting prospects every 7-10 days and customers every 2-4 weeks strikes the right balance.
When reaching out, focus on quality over quantity. Share insights, solutions and resources tailored to their needs. Your goal is to educate, inspire, or solve a problem – not just sell. If every interaction adds value, your audience will welcome your communication, not dread it.
Leverage multiple channels like email, social media, or even direct messages and calls to diversify your approach without overloading a single method. Use feedback to refine your timing and frequency.
By showing up intentionally and with purpose, you’ll build trust and deepen relationships while creating a business aligned with your values of success, purpose and balance.
Scaling your business doesn’t mean overwhelming yourself – or your audience. It’s about building meaningful, lasting connections that grow your business and enrich your life.
Visit Business Mentored here to get help in having meaningful contact with your customers.
Are you an eagle hanging out with turkeys?
One day a man found an eagle’s egg and put it in the nest of a barnyard turkey hen. The eaglet hatched with the brood of turkeys and grew up with them.
All his life the eagle did what the barnyard chicks did, thinking he was a barnyard chicken. He scratched the earth for worms and insects. He clucked and cackled. And he would thrash his wings and fly a few feet into the air.
Years passed and the eagle grew very old. One day he saw a magnificent bird above him in the cloudless sky. It glided in graceful majesty among the powerful wind currents, with scarcely a beat of its strong golden wings.
The old eagle looked up in awe. ‘Who’s that?’ he asked.
‘That’s the eagle, the king of the birds,’ said his neighbour. ‘He belongs to the sky. We belong to the earth—we’re chickens.’
Are You Ready to Soar Like an Eagle?
So the eagle lived and died a chicken, for that’s what he thought he was.” (by Anthony de Mello)
Who are the people in your environment (barnyard) that may be stopping you from soaring like an eagle in your business?
Visit Business Mentored here if you want your business to soar like an eagle.
Here’s The Only Things You Can Control in Business
You can’t control your profits or your revenue.
You can’t control your customers, staff, marketplace or the government, just like you can’t control the weather.
In life and business, there are only two things we can control.
Our thoughts and your actions.
If you are worried about other’s thoughts and actions, STOP IT. You can’t control it.
The Five Activities to Boost Profitability
So what actions do we need to take to increase profitability?
To get more customers, we can do activities that connect us to people who want what we provide, which generates leads.
Then, we do sales training and activities that will convert more leads into customers.
Once we have more customers, we do activities to get them to buy more often from us, as well as provide them with more solutions to the problems they may currently be getting from other providers.
These activities will generate more revenue.
Profit is what is left over from revenue after we take out all our expenses. We do activities that keep our costs down while improving our team performance and negotiating with suppliers for better prices.
In summary, we can only control the activities we do that influence revenues and profit of which there are only five areas – lead generation, sales conversion rate, repeat transactions, average dollar sale and margins.
Need help to boost your profitability? Visit Business Mentored here.
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